Countryside Hamper | Web Design

Last year we were approached by Amanda Thompson, a lady who was just starting out with her new business venture, Countryside Hamper. Amanda hand creates bespoke gift hampers full of yummy food and drink items. Based in the pretty village of Kings Walden, Hertfordshire, Countryside Hamper supplies bespoke hampers across Hertfordshire and Bedfordshire but as a start-up wanted to claim her piece of the online market.

This was a complete start-up project, so to begin with we designed the logo and accompanying stationary to get the Company profile out there and start getting the brand recognised. A logo, business cards, compliment slips and letter heads were created by our Carrot Graphic Designer.

The colour palette for this project was a very simple one; the use of leafy greens and creams was a natural choice for a hearty, countryside theme brand. The Stag, a symbol with strong ties to Hertfordshire gives the impression of a brand with longevity, leading the way, regal perhaps? ….Pure Hertfordshire!

Business stationary and logo designed by Carrot

Business stationary and logo designed by Carrot

Once the look of the brand was established, Countryside Hamper’s creator Amanda Thompson decided a door drop flyer marketing exercise would be next on the agenda. We designed a double sided flyer, split between another business Kings Walden Stores that would land through residents letter boxes with purpose.

We designed an A6 double sided flyer with a velvet finish, in keeping with the brand a velvet finish makes the leaflet feel a cut about the standard letter box literature that lands on our door mats.

countryside-hamper-flyers-designed-by-carrot

Velvet A6 flyers designed by Carrot

With all the printed literature in place it was time to develop Countryside Hamper’s online presence and create an easy to navigate, quick to shop eCommerce website. There were three key elements to this project, content / copy, web design structure and product photographs. All of which, as an integrated design agency, Carrot could achieve.

We started by working with Amanda to list all the combinations of hampers and their contents, then discussing what was unique or exciting about this product so that later we could write the copy for the website.

A styled shoot was then organised on a beautiful summer afternoon to create life like set ups of the hampers in situ, picnics on a park bench, afternoon cream tea and picnics on the road with an old Jaguar!  This was my favourite part of the project, perhaps something to do with the cream tea scones and jam….?

lifestyle and product photoshoot by carrot

Lifestyle shoot of products complete with vintage Jag!

We then individually photographed each hamper and product so that a visual list could be featured on the website. Photographing chocolate, specialist nuts, wine, spirits, savoury snacks… that was a challenge. Not from a technical aspect, but from a foodaholic point of view, being surrounded by luxury food and drink and not allowed to eat it… was torture!

That aside once all the copy for the web pages was complete and the product photos edited, is was time to let Web Designer, David,  design a Google friendly, content optimised eCommerce website. And this is the end result… take a look around and let us know what you think.

countryside hamper ecommerce website designed by carrot

Countryside Hamper eCommerce website

This was a thoroughly enjoyable project and we loved the passion Amanda has for her product.

We love working with start-ups as you are able to watch them flourish from a modest concept through to a success. It’s what we are passionate about and where our heart is, people! Small businesses, sole traders and start ups, helping them design their brand from the ground up.

Kristina

Graphic Designer | Carrot | St. Albans, Hertfordshire