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Fresh from the printers!

I love it when print projects are ready to be collected! The excitement of seeing your design work in print it second to none for a designer and the excitement never runs out!

Here is the latest in print collateral for St. Albans Photography. This A5 flier is ready to be taken to the National Animal Welfare Trust and placed in the rehoming packs. How cute are those models?

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Kristina | Carrot Design 

Social Media Campaign

One of the latest projects we have been working on is a set of image cards to be used for a social media campaign.

ND Personal Training approached Carrot last week to commission us to create a set of image cards and graphics for her latest Six Week Transformation, Online Fitness Program.

We created three campaign graphics, one to be used as a stand alone or accompaniment to her blog article.

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One to be used with a PPC Facebook advertisement. (It’s useful to note that Facebook will only approve adverts with images that have less than 20% text within the graphic.) This image was designed with this in mind, and has been approved for Facebook advertising!

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We also created a Facebook Cover image to draw the attention of passing trade on her Facebook business page.

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The campaign went live at the weekend, you can check it out by clicking here.

If you have a social media campaign coming up that you need great graphics for, get in touch and we will be happy to brighten up your social media with eye catching graphics.

Carrot Team, St. Albans 

 

 

Adobe Voice – Creating Content Fast!

I’ve been having a play with Adobe Voice which is part of the Adobe Creative Cloud Suite today. It’s advertised that you can create quick video’s in minutes! It really does what it say’s on the tin, over a cup of coffee I managed to throw this quick video together.

What do you think? Can you see how this tool could be used for your business to create instant content to share on your website or social media channels?

Leave your feed below and let me know if and how you think this could help promote your business.

 

Kristina – Carrot Designer 

Branding Your Story | Commercial Photography

Connecting customers with your product or service starts with great branding imagery.

You’ve got your logo, your business cards and website are in the making. You’re now ready to hire that photographer to showcase your product or service. Pause there for a moment! Clear, well composed shots of your product are great, but do they tell a story that connects your potential customers with your product?

By building your brand story through imagery that your customers connect well with, not only sells your product! Executed effectively, your images  will assist building your branding identity and cement a long lasting relationship with your customers.

Want to see what I mean? Take a look at the image below. Despite the advert being a few years old now, I’m sure many of you can name the brand! (Leave your answers in the comments below.)

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Name that brand!

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How about this one?

As you can see creating a brand story through commercial photography is incredibly powerful. After all, this post wouldn’t be quite so attractive if I’d shown you these photographs first, would it?

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So in true Blue Peter style, here’s one I made earlier!

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Hot, hot, hot, spice!

This photograph connects the essence of the Hibiscus Lily products with the audience. At the same time as incorporating the brand name and a welcoming pair of hands, the channels  of communication are opened between customer and product. Product images like this allow the viewer to conjure up ideas and stories of their own, solidifying the branding connection.

What thoughts and ideas do you come up with when looking at this photograph? Leave your thoughts in the comments below.

If you’re ready to start creating your brand story get in touch with our team. Not only do we produce pack shot, product photography but we can assist you in capturing those stories that connect your customers.

 

Kristina | Carrot Design Team

Social Media - Carrot - Design

Time Saving Social Media Tips

Do you ever get bogged down trying to keep up with your social media pages? Can’t find the time to publish all your blog posts or find your Facebook posts eating into your precious down time? Then try these simple social media hacks that will free you up to concentrate on other areas of your business.

Get Organised! 

For fear of teaching mother to suck eggs, we all need to hear this vital piece of advice occasionally. Being organised with your social media is imperative. Make collections of articles, quotes, images etc that you want to use on your pages and keep them in one place so that you can access them instantly. This may mean making a separate folder for your internet bookmarks, having a special file on your desk or using a cloud based file sharing facility that you can access anywhere and add to at any point.

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Set aside time. 

Schedule weekly appointments with yourself to write your blog posts, Facebook status’s, Tweets etc completely distraction free. alarm-clock-590383_640

 

Schedule WordPress posts.

Use the scheduling facility within WordPress to publish your articles whenever you want. Use that weekly session to write your posts and then schedule them to publish throughout the week.

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Schedule Facebook posts.

Facebook doesn’t make it obvious that there is a scheduling function for your page posts, but within the dropdown menu next to the Post button is the option to schedule. By selecting this you can decide on the date and time your post is made available to your audience.

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Link your Instagram to Twitter and Facebook. 

If you post lots of pictures on Instagram, link your Twitter and Facebook accounts to your Instagram account to automatically publish across the three platforms at the same time.

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Manage your accounts all in one place. 

For super multi-tasking, time saving, life hacking genius there are social media management packages such as Hootsuite! From within this one platform you can manage (nearly) all your social media accounts, schedule posts and publish across all your platforms. Saving you the hassle of logging into individual accounts and remembering lots of passwords! (That’s a time saver in itself.)

So there you go, a quick run down on some simple time savers when it comes to Social Media. Let me know if you try any of them or if you need assistance with your social media platforms get in touch with our team. 

 

Carrot Design Team 

 

 

 

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Five Advantages of Using a Local Design Agency

If you have ever Googled design agencies or web designer for your next business project, you will know that there are thousands out there to choose from all over the world. But what are the advantages of using a local web and graphic designer?

Here we give you five good reasons to use a local design agency like Carrot,

  1. Local hosting – we host your website on local servers. No more overseas telephone calls when your email system or website goes down, just a local telephone number and a team that’s on your time zone.
  2. You can grab a coffee with us – if you have a project that needs discussing or need a specification drawn up we can meet face to face and talk about it. We also do telephone, email and Skype but that’s not quite as personal as face to face communication for initial project specs.
  3. Local knowledge – our team is based in St. Albans, Hertfordshire and has a good knowledge of the Hertfordshire and Bedfordshire demographic.
  4. Recommendations – we can recommend fantastic local people and services that compliment what we do, we can also recommend great places to eat and drink too!
  5. Want a progress report or proof? No problem, pop by and we will show you how we are getting.

Kristina

Graphic Designer | Presentation Specialist, Carrot 

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Countryside Hamper | Web Design

Last year we were approached by Amanda Thompson, a lady who was just starting out with her new business venture, Countryside Hamper. Amanda hand creates bespoke gift hampers full of yummy food and drink items. Based in the pretty village of Kings Walden, Hertfordshire, Countryside Hamper supplies bespoke hampers across Hertfordshire and Bedfordshire but as a start-up wanted to claim her piece of the online market.

This was a complete start-up project, so to begin with we designed the logo and accompanying stationary to get the Company profile out there and start getting the brand recognised. A logo, business cards, compliment slips and letter heads were created by our Carrot Graphic Designer.

The colour palette for this project was a very simple one; the use of leafy greens and creams was a natural choice for a hearty, countryside theme brand. The Stag, a symbol with strong ties to Hertfordshire gives the impression of a brand with longevity, leading the way, regal perhaps? ….Pure Hertfordshire!

Business stationary and logo designed by Carrot

Business stationary and logo designed by Carrot

Once the look of the brand was established, Countryside Hamper’s creator Amanda Thompson decided a door drop flyer marketing exercise would be next on the agenda. We designed a double sided flyer, split between another business Kings Walden Stores that would land through residents letter boxes with purpose.

We designed an A6 double sided flyer with a velvet finish, in keeping with the brand a velvet finish makes the leaflet feel a cut about the standard letter box literature that lands on our door mats.

countryside-hamper-flyers-designed-by-carrot

Velvet A6 flyers designed by Carrot

With all the printed literature in place it was time to develop Countryside Hamper’s online presence and create an easy to navigate, quick to shop eCommerce website. There were three key elements to this project, content / copy, web design structure and product photographs. All of which, as an integrated design agency, Carrot could achieve.

We started by working with Amanda to list all the combinations of hampers and their contents, then discussing what was unique or exciting about this product so that later we could write the copy for the website.

A styled shoot was then organised on a beautiful summer afternoon to create life like set ups of the hampers in situ, picnics on a park bench, afternoon cream tea and picnics on the road with an old Jaguar!  This was my favourite part of the project, perhaps something to do with the cream tea scones and jam….?

lifestyle and product photoshoot by carrot

Lifestyle shoot of products complete with vintage Jag!

We then individually photographed each hamper and product so that a visual list could be featured on the website. Photographing chocolate, specialist nuts, wine, spirits, savoury snacks… that was a challenge. Not from a technical aspect, but from a foodaholic point of view, being surrounded by luxury food and drink and not allowed to eat it… was torture!

That aside once all the copy for the web pages was complete and the product photos edited, is was time to let Web Designer, David,  design a Google friendly, content optimised eCommerce website. And this is the end result… take a look around and let us know what you think.

countryside hamper ecommerce website designed by carrot

Countryside Hamper eCommerce website

This was a thoroughly enjoyable project and we loved the passion Amanda has for her product.

We love working with start-ups as you are able to watch them flourish from a modest concept through to a success. It’s what we are passionate about and where our heart is, people! Small businesses, sole traders and start ups, helping them design their brand from the ground up.

Kristina

Graphic Designer | Carrot | St. Albans, Hertfordshire